Disconnect Your Facebook & Twitter NOW:

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If you are a business, your Facebook and Twitter accounts should not be connected.  Just to clarify, if you post something on Facebook it should not automatically post to Twitter also and vice versa.  Why?  Because each of your social media sites needs to be able to stand on it’s own feet.  I understand that it’s more work, but if you put the time and energy into building each platform thoroughly, you will get better results.

First, you want, you need, to have pages that don’t have the same exact content on them.  You need to give your audience a reason to follow or like each page.  If the content is the same on each page, you’re not incentivizing people to follow your other accounts.

Secondly the lingo isn’t the same from Twitter to Facebook or other social media platforms.  For example, if you overuse hashtags (#) on Facebook there’s a good chance your audience will be annoyed.  If any of your Facebook users aren’t on Twitter it might actually confuse them.  Both examples are reason enough to have someone opt out from following along.  Don’t give them that reason!

 

Give us your feedback!

R&S Interactive is a Social Media Management company based out of Los Angeles, CA and Atlanta, GA.  For inquiries please email us at randsinteractive@yahoo.com.

And please follow along on our journey to social media dominance! lol

Twitter – @RS_Interactive

Facebook – https://www.facebook.com/RSInteractive?ref=hlPlease giv

 

 

 

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Social media proves its worth when it comes to spreading news across the world but occasionally it can create it too. Yesterday (18 Dec 2012) it seems everyone was talking about Instagram and what they plan to do with users’ photos.

Instagram announced a few changes to their T&Cs and most people did the same thing they do with all T&Cs, speed-reading through them not really understanding or caring what had changed. A few however decided that they’d delve deeper and apparently uncovered an evil plot…

Instagram are going to sell our photos and make millions from our personal property!

What surprises me most about this is that I seem to be amongst the very few who weren’t outraged by this news and didn’t even consider deleting my account in protest. Many others though took to their Facebook accounts (the irony) and Twitter to complain about this sudden infringement on…

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Twitter War: Quantity vs. Quality

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Quantity vs. quality.  An argument for the ages.  Recently we had a former client, that still retains us periodically for events, call and tell me that she was going to use a service to add more followers on Twitter.  Interested in seeing her results I kept tabs on it every few days.  Sure enough in several weeks she went from a few hundred followers to several thousand.  Which even to my critical eye looks great.  Who doesn’t want the social proof of several thousand followers?  My measly 200 ish followers isn’t impressing anyone, haha (@ReallyRaphy).  The question is, will that bring in new business through your doors?  More than likely no.  From the outside looking in, if you’re found in a random search and that person says to themselves, ‘hey this person MUST be legit since he/she has so many followers,’ yes that will give you some credibility.  Your Twitter account may even start to grow organically from there but it’s not going to translate to more people walking through your door.  Why?  Because these are not targeted followers.  A lot of them may not even be real people, aka spam bots and the like.  Even if they are all 100% real, if they are not in your target market it’s all for nothing.  If you are a brick and mortar establishment, you are looking for results that translates into more people through your door.  Sales.  Money.  ROI from your allocated marketing budget.

Obviously this is not a blanket opinion that holds true with every type of business.  But if your business is solely located in Los Angeles, would you prefer 500 followers from a 5 mile radius of you or 10,000 followers in Albuquerque?  That is a question only you can answer for yourself but for me and the approach I take with my clients it’s about quality over quantity.

Give us your feedback!

R&S Interactive is a Social Media Management company based out of Los Angeles, CA and Atlanta, GA.  For inquiries please email us at randsinteractive@yahoo.com.

And please follow along on our journey to social media dominance! lol

Twitter – @RS_Interactive

Facebook – https://www.facebook.com/RSInteractive?ref=hlPlease giv

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