Archive | Twitter RSS for this section

Nobody Likes a Crybaby

Social media is a funny game off unspoken rules, especially on sites such as Pinterest, Twitter and even WordPress. There’s no crying in baseball and there shouldn’t be any crying in social media. I’m sick of these apps that post irrelevant stats like, how many people followed me or unfollowed me. Everyone wants a larger audience but many of us are not willing to play by the unspoken rules of social media. When someone follows you and you choose not to return the follow, don’t be shocked when they unfollow you. AND never post, ‘such and such unfollowed me today.’ Nobody likes a crybaby (or a tattletale).

R&S Interactive, as a company, managing many other companies social media platform’s, we have an obligation to our clients to grow their audience. There are times when we follow other accounts without needing a ‘followback’ in return, that is known in our business as a ‘strategic follow’. But more times than not we are introducing you to the brand by following you. If you choose not to return the follow we don’t take that personally, we assume, the brand and what it offers socially, isn’t for you. So when you get unfollowed later, don’t cry about it, accept the role you played in being unfollowed.

For my personal account, (@ReallyRaphy on Twitter), I rarely follow people back unless they take an active role tweeting to me or retweeting my post.  That’s how I distinguish between someone who’s only trying to get their follows up and someone who knows and understands what social media is really about, INTERACTION.  When R&S Interactive takes on a new client our goal is always to make as many meaningful interactions as possible between companies and fans / customers.  We want the fans to feel like there is an open line of communication between you and the brand that you are CHOOSING to follow, no matter what the platform.  That’s how relationships are built from company to customer in social media.

Remember social media is a two way line of communication!  Don’t turn your social media into a newspaper print ad.

Give us your feedback!

R&S Interactive is a Social Media Management company based out of Los Angeles, CA and Atlanta, GA.  For inquiries please email us at randsinteractive@yahoo.com.

And please follow along on our journey to social media dominance! lol

Twitter – @RS_Interactive

Facebook – https://www.facebook.com/RSInteractive?ref=hlPlease giv

Advertisements

How do you Engage?

Disconnect Your Facebook & Twitter NOW:

Image

If you are a business, your Facebook and Twitter accounts should not be connected.  Just to clarify, if you post something on Facebook it should not automatically post to Twitter also and vice versa.  Why?  Because each of your social media sites needs to be able to stand on it’s own feet.  I understand that it’s more work, but if you put the time and energy into building each platform thoroughly, you will get better results.

First, you want, you need, to have pages that don’t have the same exact content on them.  You need to give your audience a reason to follow or like each page.  If the content is the same on each page, you’re not incentivizing people to follow your other accounts.

Secondly the lingo isn’t the same from Twitter to Facebook or other social media platforms.  For example, if you overuse hashtags (#) on Facebook there’s a good chance your audience will be annoyed.  If any of your Facebook users aren’t on Twitter it might actually confuse them.  Both examples are reason enough to have someone opt out from following along.  Don’t give them that reason!

 

Give us your feedback!

R&S Interactive is a Social Media Management company based out of Los Angeles, CA and Atlanta, GA.  For inquiries please email us at randsinteractive@yahoo.com.

And please follow along on our journey to social media dominance! lol

Twitter – @RS_Interactive

Facebook – https://www.facebook.com/RSInteractive?ref=hlPlease giv

 

 

 

Twitter War: Quantity vs. Quality

Image

Quantity vs. quality.  An argument for the ages.  Recently we had a former client, that still retains us periodically for events, call and tell me that she was going to use a service to add more followers on Twitter.  Interested in seeing her results I kept tabs on it every few days.  Sure enough in several weeks she went from a few hundred followers to several thousand.  Which even to my critical eye looks great.  Who doesn’t want the social proof of several thousand followers?  My measly 200 ish followers isn’t impressing anyone, haha (@ReallyRaphy).  The question is, will that bring in new business through your doors?  More than likely no.  From the outside looking in, if you’re found in a random search and that person says to themselves, ‘hey this person MUST be legit since he/she has so many followers,’ yes that will give you some credibility.  Your Twitter account may even start to grow organically from there but it’s not going to translate to more people walking through your door.  Why?  Because these are not targeted followers.  A lot of them may not even be real people, aka spam bots and the like.  Even if they are all 100% real, if they are not in your target market it’s all for nothing.  If you are a brick and mortar establishment, you are looking for results that translates into more people through your door.  Sales.  Money.  ROI from your allocated marketing budget.

Obviously this is not a blanket opinion that holds true with every type of business.  But if your business is solely located in Los Angeles, would you prefer 500 followers from a 5 mile radius of you or 10,000 followers in Albuquerque?  That is a question only you can answer for yourself but for me and the approach I take with my clients it’s about quality over quantity.

Give us your feedback!

R&S Interactive is a Social Media Management company based out of Los Angeles, CA and Atlanta, GA.  For inquiries please email us at randsinteractive@yahoo.com.

And please follow along on our journey to social media dominance! lol

Twitter – @RS_Interactive

Facebook – https://www.facebook.com/RSInteractive?ref=hlPlease giv

%d bloggers like this: