Don’t Tip Your Competitors on Twitter. Beat Them.

The Buttry Diary

You can’t get scooped because competition gets tipped to a story when you tweet about it. Your tweets already scooped the competition.

A Digital First engagement editor who’s been teaching colleagues how to use Twitter got these questions from a veteran reporter:

Thank you for helping me understand Twitter and how to use it. What I don’t get is: If we tweet where we are and what we’re doing, how do we keep the competition from making a few phone calls on a story we sat through a meeting to sift out and develop? Or they’re not at the fire, but I’m tweeting and now they know.

And if I give results on Twitter, why would they buy a paper to see the results of the game?

I thought Twitter was to draw readers to our paper. So this is a struggle.

This is classic print-centric thinking. The newspaper has…

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The digital marketing trio of 2013

The Social Media Professional

Please help to add value by Sharing, Tweeting and Rating this post. Also Link this site to your social sites.

Thank you, William

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Ironic…this was on the list of blog topics we wanted to cover!

Interesting Stat.

A World of “Friends”

Brian Adams PR

Have you ever wondered what will happen as more and more people friend each other on Facebook? Which cities will be the friendliest? Who will be the holdouts? What will it all mean?

Thanks to The Moxie Institute you can stop imagining and see what it will look like in their new 1 minute film (below). You most likely know the team’s leader Tiffany Shlain as the founder of The Webby Awards and winner of a Tribeca Film Festival’s “2012 Disruptive Innovation Award”.

So what do you think of the film? Let me know in the comments below.

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Nobody Likes a Crybaby

Social media is a funny game off unspoken rules, especially on sites such as Pinterest, Twitter and even WordPress. There’s no crying in baseball and there shouldn’t be any crying in social media. I’m sick of these apps that post irrelevant stats like, how many people followed me or unfollowed me. Everyone wants a larger audience but many of us are not willing to play by the unspoken rules of social media. When someone follows you and you choose not to return the follow, don’t be shocked when they unfollow you. AND never post, ‘such and such unfollowed me today.’ Nobody likes a crybaby (or a tattletale).

R&S Interactive, as a company, managing many other companies social media platform’s, we have an obligation to our clients to grow their audience. There are times when we follow other accounts without needing a ‘followback’ in return, that is known in our business as a ‘strategic follow’. But more times than not we are introducing you to the brand by following you. If you choose not to return the follow we don’t take that personally, we assume, the brand and what it offers socially, isn’t for you. So when you get unfollowed later, don’t cry about it, accept the role you played in being unfollowed.

For my personal account, (@ReallyRaphy on Twitter), I rarely follow people back unless they take an active role tweeting to me or retweeting my post.  That’s how I distinguish between someone who’s only trying to get their follows up and someone who knows and understands what social media is really about, INTERACTION.  When R&S Interactive takes on a new client our goal is always to make as many meaningful interactions as possible between companies and fans / customers.  We want the fans to feel like there is an open line of communication between you and the brand that you are CHOOSING to follow, no matter what the platform.  That’s how relationships are built from company to customer in social media.

Remember social media is a two way line of communication!  Don’t turn your social media into a newspaper print ad.

Give us your feedback!

R&S Interactive is a Social Media Management company based out of Los Angeles, CA and Atlanta, GA.  For inquiries please email us at

And please follow along on our journey to social media dominance! lol

Twitter – @RS_Interactive

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